Copyright Licence for PR, Communications, Advertising and Marketing Agencies

In the PR, Communications, Advertising and Marketing sector – where informing clients and tracking the success of publicity campaigns is critical – it’s easy to breach copyright laws by inadvertently copying and sharing content without permission.

Most literary works are covered by copyright. If your employees copy and share text, tables, graphs or images that were created by others, they’ll usually need permission from the copyright owner to do so. This includes content from:

Newspapers and magazines
Online news websites
Industry journals.

Research conducted by independent market research agency FiftyFive5 shows that:

24% of businesses use published text and images for marketing and promotion purposes,
62% of white-collar professionals share content via shared drives and storage platforms, and
57% of employees believe their organisation should do more to be copyright compliant.

Our Copyright Licence for PR, Communications, Advertising and Marketing Agencies gives your employees the freedom to legally copy and share third party literary content, both internal to your agency and with your clients. As we pay royalties to the creators whose works you reuse, you’ll foster the creation of new content which will benefit your agency in the future.

Copy and share from key publications

Specifically tailored to your industry, our Copyright Licence for PR, Communications, Advertising and Marketing Agencies gives you the right to copy and share hard copy and digital content from key publications*, including:

Business newspapers such as the Australian Financial Review suite and The Australian
Other newspapers and magazines from Australia and other countries
Plus journals, competitive analysis, market research data, graphs, tables and more.*

Share articles with your clients

The ‘Client Sharing’ option in the Copyright Licence for PR, Communications, Advertising and Marketing Agencies provides rights for your agency to send newspaper and magazine articles to clients, and authorises clients to send newspaper and magazine articles to your agency.

Media Monitoring organisations, such as Isentia, Meltwater and Streem, are able to provide their customers with a limited set of internal sharing rights via the ‘Downstream Licence‘. Sharing content outside of the terms of the ‘Downstream Licence’ – for example putting a news article on your or your client’s website, posting it to social media or emailing an article to your client, – requires an additional licence or permission, such as the Copyright Agency Licence. Public relations, or media and marketing companies do not receive any copyright coverage under their client’s Downstream Licence arrangements.

Key benefits to your business

Time efficiency

Enjoy a fast and unencumbered flow of information and focus on your core activity
Ease of use

No need to negotiate licence fees with individual copyright owners
Peace of mind

Real compliance to protect your reputation and avoid potential litigation expenses
Collaboration

Share material internally, email articles to clients, and publish news content on your website or social media
Value

A tailored fee based on the number of employees and the specific rights you need

Establish Good Copyright Governance

A Copyright Licence is a simple solution to ensure your organisation is practising Good Copyright Governance. It enables staff members to communicate content-rich material in real time while being confident no one’s copyright is being infringed. All Copyright Agency licensees can promote their organisation as a supporter of Australian creators by incorporating the Good Copyright Governance tick across their promotional channels.